Swiss Army Knife Product Marketer. Empathetic Leader.
Hey, I’m Sofia! I’m a customer obsessed product marketer that thrives by giving 125% every day.
I learned humility, failure, how to win, how to lose, and the definition of teamwork starting at the age 4 until 22 by playing competitive basketball.
I learned how to create successful content and campaigns by understanding end-users and by listening to customer-facing teammates—from sales to CS—so I can create delightful end-to-end experiences, and understanding the fine balance of what they need and what the business needs.
I learned to be an empathetic leader and marketer through adversity and life changing events in my personal life.
Connect with me on LinkedIn — linkedin.com/in/sofia-d-menendez/
“Sofia approaches her work with a unique, unparalleled blend of intellectual curiosity and competitive spirit that allows her to regularly iterate and push an organization to new heights.”
— Mike Arcari, Former Manager
Product Marketing, New GTM & .com
Head of Marketing for an internal new product development business unit that spans a team of 9 and 6 integrated vendors.
Co-Founder, COO
Co-founded and led Marketing, Operations, and Business Development for a B2B2C start-up aimed to improve the global access to learning opportunities. Classalog is the platform to find and connect with remote instructors.
Paid Media Strategy
Managed and scaled end-to-end paid media campaigns (search and social)—from creative strategy to execution.
Marketing Strategist
Researched and developed marketing strategies for clients, which included Google, Qualcomm, SAP, Bose, and Dow Jones.
IN THE NEWS
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UC Santa Cruz Alum Launches Virtual Class Catalog Amid Quarantine
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Latinas Create | Latina Leader Spotlight: Sofia Menendez
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Watch Banana Slug alums share just what makes UC Santa Cruz so special to them
“Sofia has a great attention to detail and is always willing to go the extra mile to ensure projects are delivered on-time with excellent quality.”
— Liz York, Former Peer